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The Latest From Our Members

Joe Mas takes the Award for 2016 for Best Speaker

Last year, it was Chris Dreyer who took best speaker at our 2015 Trust Con. Here is his award below.  This is a pretty coveted award, since it can only be awarded by a vote of the Circle of Legal Trust executive committee. Dreyer hit it out of the park last year, but this year it had to be Joseph Mas. This is because Mas had an amazing slide show and presentation that we have never seen, and his concise examples and explanations dealing with schema markup are perhaps the single most important necessities right now for both small and large firms.   Mind you Dreyer helped as a sounding board, and we had a great round table, but Joe brings energy and enthusiasm to a lot of burned out guys who have been smitten by the Panda and the Penguin. It wasn't an easy vote, but after going back and forth, it had to be Joe. If you are having issues understanding JSON, Schema, or simply want to work with a first class coder who treats you with respect, Joe is your man. Check him out at … [Read More...]

Trust Con Las Vegas 2016 Was a Hit!

For the fourth year in a row, some of the most influential attorneys in the world of online and digital marketing attended Trust Con 2016. Additionally, some of the top experts in coding, site architecture, Local and Blended search either presented live, or attended by Google HOA. The round table discussions and small group setting really helped vendors, experts and the lawyers understand the concepts, theories and case studies. The energy and vibe was family like. Tony Castelli, Dave Slepkow and Matt Dolman are always a welcome sight after another year of battling for web traffic.  The key to our success is that our fellow members know they are not going it alone when faced with all these new algorithms and sea of changes in how to build and maintain a web property. I personally want to thank everyone for their efforts at making this happen. Special Thanks At the outset, we wanted to thank Matthew Dolman of Dolman Law Group in Clearwater, Florida, for setting us up with a … [Read More...]

Legal Branding and Notoriety Just Got Easier for Attorneys!

The legal profession is more competitive than ever and, in today’s competitive legal marketplace, law firms need to build a recognizable brand identity and maintain a positive professional reputation to stay competitive. That’s why it is vitally important for your law firm to have an efficient and cost effective method for keeping the world informed about your expertise and your ability to produce results for your clients. That’s where NEWSLINE360 comes in. NEWSLINE360 is a ground-breaking marketing and PR content management system that becomes a central hub for all of the news and information you want to get to the business community, your clients and the general public. Their easy to use tools enable your marketing team to build a professionally designed, media rich online newsroom that becomes part of your website. This is what journalists have been asking for so they have access to the kind of news and information that helps them produce great coverage about the legal … [Read More...]

Program for April Vegas 7th-9th

Before Going Further, please take a look at your sponsors  >>> here. This is a free event paid for with the help of fellow attorneys, vendors and the elbow grease of attorney Michael Ehline and SEO theorist, William Rock. This will be a HIRL, which means, assuming Google Hangouts on Air is functioning properly, the live seminar will be simulcast live,worldwide on Google Plus. It is all here starting on Thursday, April 7 at 2:00 PM, Friday, April 8, 2016, at 10:30 am, and ENDING Saturday April 9, 2016 from 9:00 am to 3:00 pm (PDT) in Las Vegas, Nevada. We will have several speakers: Dan Goldstein, Esq.: April 7, 2:00-3:00 pm will be talking about the benefits of using the full array of marketing options available to you rather than relying exclusively on SEO.  His argument is that the whole is greater than the sum of the parts.  And "the parts" include everything from aggressive social media marketing, video marketing, an effective online review strategy, display … [Read More...]

What is wrong with newsjacking and what can be done?

Newsjacking​ means inserting commentary into a news story and tapping into the short­ term interest for your own benefit. This technique can work extremely well to market many types of businesses, but personal injury attorneys walk a very thin line with it. There are 3 core issues for attorneys trying it on their own: content, publication, and scope. Accident Data Center has emerged as an important ​content curation​ platform that solves these issues and offers a robust, ethical opportunity for attorneys to position themselves as authoritative, competent, and differentiated warriors for justice advocating for victims and families. Tread Carefully: Stories are Real Tragedies The most important issue attorneys face with newsjacking has to do with the story content: someone ­- a real person - ­either died or was injured severely enough to make the news. Families are confronted with grief, anger, confusion, and vulnerability, and any newsjacking attorney may be perceived as the … [Read More...]