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The Latest From Our Members

Penguin, Lawyers and the New SEO Landscape

Lawyers Beware - The Penguins Are Coming The field of search engine optimization for lawyers has shifted rapidly over the last five years. Google's continuous updates have changed the ability for businesses and legal sites to gain more traction. A significant trend has been for Google to look more closely at sites with mobile capabilities. Hence, this is increasing as much of the web is changing to HTML 5 and many sites are becoming more tablet-friendly. For competitive legal websites, significant changes are coming. Google's new Penguin update will have grave consequences for many of the traditional SEO routes. For one, a site will face a severe penalty if it has links coming to it from sources considered spam. At this rate, many of the existing links to many firm's sites will become not only worthless but a liability. Thus, to predicate your site's traffic on such inward coming links means it is important to consider how to make changes. Google's Search Console has been … [Read More...]

How Voice Search May Change Local Attorney SEO

The author’s views are entirely his or her own and may not reflect the views of Cirlce of Legal Trust. Speech recognition technology on machines has always left something to be desired.  Leading edge platforms like Siri still had bugs to be worked out as recently as 2013[1].  Today a new breed of software and digital assistants are telling a different story.  In 2016 there has been an explosion of voice searches that are accounting for a huge portion of all online searches made by consumers.  Does this mean lawyers need to have a voice optimized search strategy? The Explosion in Voice Searches Search Engine Land noted earlier this year[2] that a disruption in search was coming with increased accuracy of voice recognition software and the rise of virtual assistants like Amazon’s Echo, Microsoft’s Cortana and the anticipated Google Home[3].  The 2016 Internet Trends report[4] also hints at the impacts that voice search is having on the industry (many of the slides were devoted … [Read More...]

What is Rank Brain: Everything Attorneys Need to Know

The author’s views are entirely his or her own and may not reflect the views of Cirlce of Legal Trust. What is Rank Brain: Everything Attorneys Need to Know In 2015 Google revealed that a part of its algorithm known as Rank Brain was quickly becoming responsible for a lot of activity in ranking search results.  It is now one of the three most important ranking factors[1] for web pages (the other two being content and links).  So how does Rank Brain impact attorney’s SEO efforts?  Here’s what you need to know. What Is Rank Brain? Rank Brain is a machine-learning system developed by Google and is used to help process search results from queries entered by users.  It isn’t true artificial intelligence (which as of right now doesn’t exist) but it can build upon information to try and determine what results might be relevant to a query. Like a lot of things Google does, very little is publicly known about Rank Brain and how it actually works.  In an article with the Guardian … [Read More...]

Building Meaningful and Effective Web Content

While nearly every law firm has a website now, there is still a substantial disconnect regarding the scope of such a site and how it should be run. Many firms simply outsource the task resulting in the most bare-bones, boring site imaginable. There is little interactivity or navigability with respect to site architecture as well. Content used to be king, along with a lot of great backlinks. Now great content is just part of the ranking brain game. In the age of Google and discerning clients, more effort is needed. You may ask yourself what you can do. You're busy as it is and you're probably not a web developer. The chances that you have one on staff is low. Regardless, there are concrete steps that you can take to ensure a stronger web footprint. Not as Hard as You Think Utilize Social Media- Some of your strongest work for your site doesn't have to be on its pages at all. In fact, a large amount of traffic comes straight from Twitter and Facebook pages. Both are free … [Read More...]

Joe Mas takes the Award for 2016 for Best Speaker

Last year, it was Chris Dreyer who took best speaker at our 2015 Trust Con. Here is his award below.  This is a pretty coveted award, since it can only be awarded by a vote of the Circle of Legal Trust executive committee. Dreyer hit it out of the park last year, but this year it had to be Joseph Mas. This is because Mas had an amazing slide show and presentation that we have never seen, and his concise examples and explanations dealing with schema markup are perhaps the single most important necessities right now for both small and large firms.   Mind you Dreyer helped as a sounding board, and we had a great round table, but Joe brings energy and enthusiasm to a lot of burned out guys who have been smitten by the Panda and the Penguin. It wasn't an easy vote, but after going back and forth, it had to be Joe. If you are having issues understanding JSON, Schema, or simply want to work with a first class coder who treats you with respect, Joe is your man. Check him out at … [Read More...]