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The Latest From Our Members

6 SEO Strategies for New Lawyer Websites

The author’s views are entirely his or her own and may not reflect the views of Cirlce of Legal Trust. New websites need a lot of attention to start ranking well in search.  A new domain is not trusted by Google and is typically buried deep in search results to start.  It takes time to build up the authority on any website but here are the key activities lawyers should be doing first. Submit site to Google Search Console and Bing Webmaster Tools Google and other search engines will index your site[1] regardless of whether you tell them about it or not.  There are still some good reasons to submit to these leading search engines. Lawyers can get their pages indexed faster. Initiating a manual crawl from Google and Bing alerts them to your pages a little sooner. Search Console gives site owners other valuable information about their domain such as keyword positioning, technical information, and alerts about potential issues. In as little as 15-20 days, you can have … [Read More...]

Program and Syllabus COLT Con 2017

Before Going Further, please take a look at your sponsors  >>> here. It is all here starting on Thursday, April 20 at 5:00 PM, Friday, April 21, 2016, at 10:30 am, and ENDING Saturday April 22, 2016 in open sessions with experts (PDT) in Las Vegas, Nevada. Timeline: April 20, 2017; 5:00. Meet and Greet at Penthouse Suite. This is where experts and attorneys meet and reacquaint themselves. We'll typically break off into groups and head to dinner. April 21, 2017; 10:30 a.m. - Conrad Saam: 10:30 am - 11:30 a.m.  11:30 am - 1:00 pm Break. Chris Dreyer: 1:00 pm -2:00 pm - Reserved. Michael Ehline 2:15-3:15 pm - "Secrets of Branding as an Expert - Identifying and Thwarting Negative SEO and Hack Attacks 101"   Still Updating expert speaker list. … [Read More...]

Las Vegas 2017 Circle of Legal Trust Convention – April 20, 2017-April 22, 2017

Starting Thursday, Apr 20, 2017 at 5:00 PM and ending April 23, 2017, the Masters of the COLT will lead off our annual Las Vegas Con. Unfortunately, this year it is not free. Tickets are available for a small cost of $250.00 each. Also, this is a closed session, non-invited guests and non-members need not apply.  This means you must first speak to a COLT member in advance if you are a non member to gain admission. As an aside, you may have noticed that Colt went underground. Honestly, I was tired of helping SEO companies that offered us nothing, learn our techniques for web sustainability. The good news is that our closed group will bring back a few older members and allow our sponsors to dig much deeper into brand building and market reach. HOW DO I PAY and RESERVE A SPOT? Presently, you may mail a check or use Paypal. These are the only methods of payment. In order to use Paypal, go here >  https://www.paypal.me/coltcon To become a paid sponsor go here … [Read More...]

Branding for Attorneys and Law Firms 101

Creating a particular public image for your firm is not as easy as it may seem. Some people call themselves motorcycle lawyers. Others call themselves "cruise ship attorneys." Of course, we know them to be pi attorneys as we are in the field. But to consumers, if you associate a name with a concept, or product, voila, that is the brand. So we have Michael Ehline, "The Motorcycle Rider's Friend." In this example, we almost see a picture of Colonel Sanders on a bucket of KFC. We forever associate fried chicken with that trademark face. In the same we, we see Michael Ehline helping injured riders in court. In any event, there are many cases in which practices that do not adequately brand themselves. Often these problems are characterized by factors or people out of their control. Any wrong moves and a firm can be blacklisted in the minds of the public for years even unbeknownst to the partners. Setting the bar is the duty of each new firm, and is often an overlooked part of … [Read More...]

Problem Avoidance 101 for Attorneys and Social Media

In many ways, social media has become a godsend for many business fields. The ease of communicating over vast distances and with hundreds or thousands of people has revolutionized the practice. Furthermore, varied forms of media, from sound to photos to videos has further enveloped consumers' expectations. When dealing with the still growing fields of electronic media and its relatives, it is important to remember that for every successful strategy there are many others that simply do not work. From experience and seeing the learning curve for other attorneys I wanted to offer a few pointers to let you know what to avoid. When Social Media Can Hurt Many people simply assume that a Facebook, LinkedIn, or Twitter account will automatically increase their credibility and name recognition. However, there are many cases where it simply can make things worse, especially if the potential customers see the effort as unprofessional or sloppy. It is important to remember that all social … [Read More...]