By injury lawyer, Michael Ehline, Esq. – Optimization for legal websites is about to change, as we know it and radically. Recently, Bing and Facebook joined forces, to change the world of social and search. People are using PCs, mobile devices, and tablets to make purchases or purchasing decisions and hire law firms more than ever. They are also using social media to optimize their time, which is also changing after the end of LinkedIn Answers. We saw Mixx.com and other social sites bite the dust previously.
Facebook’s Graph Survey
There have been some announcements recently, which beg awareness, like the following items. Facebook’s announcement of its New Social Search Feature “Graph Search” as a January surprise was only one suspected announcement. It was further assumed that Facebook might reveal a new design or something more enticing, such as a gaming platform or a dating site. In the end, they released information about the concept for a search engine named “Graph Search” that is going to be powered by Microsoft Bing. A few days later, Bing announced that the over hyped secret Facebook announcement, the search results are planned to feature approximately 5 times more content from Facebook. This really ups the competition for Google’s search engine.
What is going to be different about Facebook’s Graph Search from other search engines? Currently this is in beta, and has been designed to have results that will matter to you personally, rather than the usual search results that are based on what numerous people are searching. This is similar to the Google attempt with Google+, with the exception of the number of active users that Facebook has. This should be exciting for Internet Marketers. They will have an easier time obtaining new visitors finding their business, with content via Facebook. The new Facebook function will change the need to use Google search any longer, because the social media site is not incorporating Google. Instead they will be using Graph Search, which will use the social signals to create a social search. This is going to be based on four core areas, interests, people, places and photos. So all your lawyers might consider talking to Neil Ferrie, posting on Pinterest, etc.
Facebook Graph Search SEO Search Engine Tips
The announcement of the new social search engine, by Facebook and Bing, what happens now? How is optimization going to be done to obtain immediate visibility? These questions are valid and ones that marketer’s need answers to, which can be found at Facebook and Search Engine Land. Some tips that should be helpful include:
If you want to appear in the search results for a specific location take advantage of the benefits that can be gained with local search engine optimization, and don’t forget to update your company address.
Think carefully about your Facebook Page name for your company, the vanity URL, the category and the “about” section. This will ensure that users of the new search feature are able to find you. Interaction with current fans is important, it will give them a reason to visit and participate on your Page. It will also help in attracting the right types of fans on the social media page too. The Facebook guide can help with attracting the right fans and keeping them interested. The one thing that can be expected by marketers, is the web searches with Bing may show results that are not in the ‘graph’ in the event that additional content needs to be found. This will be important to remember when doing optimization for Facebook’s Graph Search.
LinkedIn Answers Comes to an End
This was relatively popular for a lot of attorneys. www.questions.legaltorch.com has a similar platform for those of you who mis it. Because January 31, saw the end of LinkedIn Answers, and this wasn’t an expected move. LinkedIn sent out an email to the users of LinkedIn on Thursday, announcing it, in a statement. The company’s email sent to users said that they will be ending that part of the website and that they are focusing their efforts on developing new and more engaging ways to share and discuss professional topics on LinkedIn. It is believed, what this amounts to is that LinkedIn Answers may not have been driving many visitors, and was not able to compete with the other websites that focus on questions and answers, such as Quora.
Where does this leave marketers? It may mean making changes in your strategy for social media monitoring. This is the end of a great tool to monitor questions and conversations for some companies or industries. These changes are going to mean monitoring the discussions on LinkedIn Groups, mentions through Google alerts and questions on Quora, in order to get similar results in your strategy.
Twitter Webinar—What You Need to Know
The strategy that is based around Twitter marketing is doing what feels right and some luck, is what many people think. Stop guessing, there is a skill in understanding how users on Twitter act. According to Dan Zarrella, HubSpot’s Social Media Scientist, has data that speaks volumes about the types of content people using Twitter want to participate in and what produces real ROI. It is possible to learn the latest real actionable data, and can participate in Dan Zarrell’s most recent research, in real-time. This is done through a new tool that is able to collect marketing analytics.
Shopping and Buying Using a Tablet
According to the company MediaPost for marketers that are wondering about how much tablets are placing in their marketing and optimization strategies, there is a new study that was done by Adobe Systems. The new study data shows that Adobe Systems found 55 percent of tablet owners say they use the device for purchasing products. Smartphone users buying products came in at 28 percent. In order to be successful you need to know this, or if your competitors business does, you will want to monitor this.
The Adobe Systems study research also showed 49 percent of tablet users want slideshows and interactive images. At the same time the research shows 60 percent of smartphone users would rather location-based services.
Marketers should consider this user experience data, to ensure you are optimizing on what your visitors prefer, or else focus on making search engines take notice. The way to make it easier is redoing your SEO strategy for Facebook’s Graph Search. Evaluate who is viewing your company’s content, on tablets and on mobile devices. Then you can plan for attracting these users.
Search Engine Watch Validates Tablet and Smartphone PPC
Reported data shows that tablets are superior, over smartphones for driving sales. This does not mean to forget about smartphones, by any means. Users don’t just user one device, they use multiple devices and move from one to the other, even when making purchasing decisions. It was reported by Search Engine Watch that 57 percent of the time a smartphone was used, while using another device. In 28 percent of the survey respondents, they were using a PC or laptop and 29 percent with a television.
This is important to remember and incorporate into all of your marketing, sales and development strategies. It should also be remembered that everything is linked and it will all work together in drive results. This is essential to understand in good marketing plans. One way to improve user experience is to coordinate design, user testing efforts and development. The final thing to remember is to optimize the website for PC, tablet and smartphone users, along with search engines.
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