Twitter and Facebook need to be an important part of your legal marketing strategy. Tweets and Facebook posts are often catalogued on Google and come up when relevant terms are searched on Google.
Branding Strategy Being Lost By Not Using FB and Twitter
Even more significantly, Tweets and Facebook posts need to be part of your overall personal and business branding strategy. These Social Network tools show potential clients that you are an authority on Personal Injury, Divorce Law, Car accidents and premises liability. It shows that you are an authority on Accident Claims and you’re the guy to go to if a person is involved in a car crash or other personal injury accident.
Google is Looking Less to Backlinks and More at Social Profiles!
With the Panda and Penguin algorithm updates, over the past several months, Google has deemphasized link building in its ever changing algorithm. I am not saying that good natural links are not essential to your marketing strategy. I am stating that the Google algorithm has given increasing importance to social network signals such as Google Plus, Twitter and Facebook. It can be argued that likes, plus one and retweets are the new links.
Your Losing Votes
Likes, Plus ones and mentions on twitter and retweets are now considered a vote for you as an author / authority and a vote for the website that the social signal links to.
Lack of Social Etiquette Not to Retweet and Vote Up People Who Vote for You
What kind of a greedy *&%$>># doesn’t return a favor? With any new technology, social etiquette on the rules of the road, so to speak, often lags far behind the technological advances. If someone is retweeting your content, liking your posts and voting for you, you need to vote back.
It is bad form to not retweet someone who has good relevant content who retweets you. Not only is it bad manners, it does not help you in the long run. When someone is retweeting and liking your content, they will stop when they realize you are not reciprocating. When you don’t retweet, others will see that you are not generous and a miser and the word will get out not to retweet your posts.
Circle of Legal Trust Members are Not Living Up to Helping Other Lawyers
Some Personal Injury Lawyers in the Circle Of Legal Trust have fallen head over heels in like for Google plus, and ignored all other suitors. This is a major mistake! Google plus is still in its infancy while Twitter and Facebook are well established.
Some of my Lawyer colleagues in the Circle of Legal Trust are reciprocating retweets generously but others fail to respond. To add insult to injury others send a computer generated thank you for the retweet without paying back the retweet.
If another professional was providing you referrals (votes) you would not ask your secretary to send them a form letter thank ing them or ignore them completely. If they were good at what they did, you would build a relationship with them, take them to lunch and send them referrals. This mutually beneficial relationship is part of building a huge network of Great Personal Injury Attorneys across the World who promote each other’s brand. Failure to Reciprocate retweets and Likes is rude and may become the new “black hat seo.”
Although it is gaining in popularity recently, Google plus is a virtual ghost town for regular non business people as compared to Facebook. Many marketing professionals would rate Facebook number 1, twitter number 2 and Google Plus number 3
I believe that many in the Circle of legal Trust are overly reliant on Google plus.
The Theory behind this is that: Google determines how the algorithm works therefore strong authorship signals on Google Plus is the only way to go.
I do believe that Google plus is important since Google is the player (Google Plus), and referee (Google Search Engine) for Google. Who wouldn’t want to impress the referee if they want to win the game. The problem is that as far as Google Plus is concerned there are few people in the stands watching the game at this point in time.
Many people are betting with Google’s clout they will make Google Plus a viable competitor to Facebook. However, this appears to be years away.
Perhaps Google has not increased its social signal over its competitors because it is too afraid that the US Government will come calling with an antitrust case if they don’t play fair in the playground with Twitter and Facebook?
In other words: if the players of one team (Google Plus) are in control of the referee (Google Search) the referee would at least want to make it appear to the other competitor players (Facebook / Twitter) and fans (The Public) and the commisioner (World Government Regulators) that the game was called fairly. If this were not true, Google would simply quash their competitors update its algorithm and make twitter and Facebook irrelevant. That is just pure speculation on my part but it is interesting nonetheless.
Posts by Michael Ehline
- Program and Syllabus COLT Con 2017 - Palazzo Hotel
- Las Vegas 2017 Circle of Legal Trust Convention - April 20, 2017-April 22, 2017
- Branding for Attorneys and Law Firms 101
- Problem Avoidance 101 for Attorneys and Social Media
- Penguin, Lawyers and the New SEO Landscape
- Building Meaningful and Effective Web Content
- Joe Mas takes the Award for 2016 for Best Speaker
- Trust Con Las Vegas 2016 Was a Hit!
- Legal Branding and Notoriety Just Got Easier for Attorneys!
- Program for April Vegas 7th-9th