A few years back, the Circle of Legal Trust was put together to share insights into the world of search results and marketing. And many of you reading this are aware of.
For those who have attended any of these Google Hangouts, you are probably mindful of the fact that Google has made some changes and updates over the years. In fact, Google makes more than 300 changes in a given year, although only one or two are quite significant.
Social media as we know it has been around for some time now and it, too, evolves rapidly. Content marketing, which came online a few years back, has certainly grabbed the attention of those deep in the trenches.
There are many tools in the toolkit of anyone in marketing; however, one of the more popular ones is press releases. As of recent, articles posted to one’s site have started to gain popularity again because of content marketing. Keep in mind, the articles or press releases must be of extreme value to your audience, followers, and readers.
Connecting all the pieces and trying to manage your workflow with so much going on can sometimes be a logistical nightmare, particularly if your first name is Jack and your last name is “Of all Trades.”
This is where NEWSLINE360 picks up the pieces. Almost any company SHOULD have a newsroom where they can keep their audiences and the media up to date on their latest news. The problem, until now, is that newsrooms were expensive to build (custom setup can cost in the tens of thousands of dollars), and once made, they sat static (or passive, some might say) on a website waiting to be discovered.
NEWSLINE360 is a platform that not only creates a great looking newsroom for your business (see http://www.newsline360.com/ehlinelawcorporation ), it also is interactive and followable, a great tool for increasing online visibility and streamlining your work flow.
What is a Newsroom?
Here is how it works: Newsrooms created with NEWSLINE360 can have followers—a unique and very advantageous feature. When you update your newsroom with a post (article, press release, video, image, etc.), you can also optionally post the same information to your social media channels—Facebook, Twitter, Google Plus and Pinterest—similar to a HootSuite type functionality.
If you wish, you can pre-schedule your posts to mesh with the timing of your overall digital marketing calendar. When you post to the newsroom, NEWSLINE360’s MediaDesk for journalists and the NEWSLINE360 Twitter account are also updated.
A new featured from NEWSLINE360 that is also built-in: PitchBoard. This new feature enables you to write a story “pitch” containing your latest news, and distribute it directly to the media who cover your type of news in your region. You can even link in your press release, a photo or a video to accompany the pitch.
NEWSLINE360 has received comments from some of its clients that they have also seen better placement within search results since using the platform. This could be partially in part because of some of the high profile sites that link to Newsline360.com, including Wikipedia, (https://en.wikipedia.org/wiki/Greta_Pope, https://en.wikipedia.org/wiki/Karl_Girolamo ), The Chicago Tribune (http://www.chicagotribune.com/suburbs/arlington-heights/community/chi-ugc-article-chicago-tech-firm-newsline360tm-with-its-onli-2016-12-02-story.html ) NORAD (North American Aerospace Defence Command), http://www.noradsanta.org amongst many other high profile locations.
NEWSLINE360 is not only a great online newsroom platform that businesses should consider for its robust features and functionality, but it is priced extremely affordable. With monthly subscriptions starting at only $79 per month for unlimited posts, it is almost a no-brainer for businesses to add NEWSLINE360 to their marketing arsenal and begin reaping its many benefits. Of course Circle of Legal Trust members receives a discount.
Posts by Michael Ehline
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- Fight Between EU and Google Just Warming Up
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- Google Seeks Self Driving Car Safety Exemption
- The "Right to be Forgotten" and Legal Precedent
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