How to Get the Word Out in the Age of the Internet?
Public relations changed dramatically with the rise of the internet. With the current changes in search engines and site design, it is likely going to change almost every month. Here’s where the savvy attorney gets ahead. Knowing the ins and outs of public relations and the tools to get the word out is invaluable whether you’re a mom and pop firm or a major player.
It’s up to each firm to build its own rep, and here’s a chance to look into what major media companies, consumers, and internet services look for in today’s day and age.
Publicity, Not Always for its Own Sake
Many of the older press release websites, including Newswire are still kicking, and are often a good first step. However, many attorneys fear the idea of paying out large sums to get even the most basic message out there. There’s a better way and we’re here to talk about it.
Some of the traditional means of getting out press releases still work. Others include building a rapport with local media. Events hosted or sponsored by your firm, like local charity work, could include information leading back to your office. Furthermore, you may be interviewed as a legal expert for that media outlet.
Social media is a major source of attention. Your firm should have a Facebook, Twitter, and Instragram account easily found by potential clients. Of course, they should be run in a professional manner as possible Make sure that you don’t just use the social media account as an extension of your personal one. Users want to see a legal mind at work, not your personal sports musings.
Social media can be a godsend or a curse. Making sure that you update your site frequently is key. Not maintaining such a profile makes your firm look behind, especially if such updates are staggered or incomplete. All of these add up to a healthy search engine profile and a chance to get the word out to even more people.
Michael Ehline is a prominent car accident attorney in the greater Los Angeles area. He writes these columns in order to educate attorneys of all stripes of experiences that can help them and their clients. He can be reached at firstname.lastname@example.org.
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