Latent semantic indexing, also known as “LSI” (defined here), is a part of the Google algorithm, and to less of an extent, the Bing indexing algo, that assists in the search engine(s) providing the best search results. Many lawyers who frequent this site, saw a significant drop in around April of 2012, due to many things, but definitely due in large degree to overoptimization with “money keywords”.
Connecting the Fatality or Death of a Person With Similar Words
The algorithm allows Google to connect similar words that are related to a specific topic. When a page is about “wrongful death” and “wrongful death attorney”, and optimized for this the term, there should be other words on the page that have a connection.
The search engine can recognize the pattern of the pages to connect the other words with the topic of wrongful death. These may be words such as “fatality, killed, negligence, collision, medical malpractice, consortium, and punitive damages for wrongful death.” The term “wrongful death lawyer” could be used much less on the page and those words should be thinned out with other words like: “legal wrongful death counsel”, “wrongful fatality expert”, “personal injury lawyer”, “fatal accident attorney,” (defined here), or “injury lawyer”. When the writer and the webmaster understand this connection used by the search algorithm of associating related words it allows for better content and better ranking.
Connection Between LSI and Better Rankings
The writer can create content that is relevant, and better puts the webmaster at an added advantage. If he or she understands LSI for search engine optimization, their pages rank higher in the search engine results. One of the changes is normal in the past keyword density was between 5 and 7 percent. Now with the latent semantic indexing keyword density of between 1 and 2 percent is the expected normal. Changing writing style, even when it is for wrongful death cases and wrongful death attorney, using synonyms can make the article more inviting to the reader and at the same time feed the search engine algorithm what it needs to rank the article high in the quality search results it provides when a search is done.
Ranking for Terms Like “Wrongful Death Attorney” is Easier With LSI
Backlinks are still important, but without LSI, you are depriving the target site of a large majority of its ranking potential. Use LSI and you can be a winner too.
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