Well, it’s over, and 2015 Circle of Legal Trust LV is back to blog posts and Hangouts on Air till our next Hang Out In Real Life (“HIRL”) It did not go off without a hitch, however, due to the technical difficulties involved with Google Hangouts hanging up, not letting people in, notifying, recording, etc. Timing each speaker is also difficult if a speaker goes over, for example, when the next HOA and individual speaker is in cue.
One of the newer attendees who has not followed our international group till recently asked why we even bother with the HOA. Well, let me answer that first. This organization, is based in large degree on the Google HOA. Always has been. Many of the attorneys, speakers and viewers are often in other locations around the world and they are needed in order to make this work. However, having learned from this, I am going to speak with Ronnie Bincer about the issues we had, and come up with a solution for next years convention.
The good news is, Bill Tilley was on hand with an HDMI cable, and we were able to tap into the suite big screen TV and use it as a monitor with our computers. More than likely, next time we will video record the sessions, and simulcast as an HOA, assuming Google does not work out the flaws in the HOA system.
The “Originals” In Person
This year we had a tight group. Original voting members, David Slepkow, Michael Ehline, and Tony Castelli showed, which was super awesome. Slepkow in particular, has benefited greatly from the “Personal Injury Warriors” section of the Circle Of Legal Trust, and we think this next 2016 year, he is really going to hit some more great web traffic in Rhode Island and Mass, due to his efforts at implementing our ever evolving quality guidelines into his overall web presence.
Tony was looking fantastic, and we had an opportunity to discuss his main website schema markup and local presence, including “City Center,” and what it really means.
Gold Member Attendees
Matt Dolman, Jason Kupperman and Seth Price all made it. honorary attorney, and web developer Andre van Wyk, had connectivity problems and was unable to attend. Steve Sweat was able to show via HIRL, but the HOA feed failed, and he too got knocked off the live feed.
Andre and Sweat were both sorely missed. Dolman really came through however, with the help of his former Army Airborne administrator, Mr. Kupperman. How you ask, did they come through?
These two illuminated members made sure we had our convention in the Penthouse Suite of the Cosmo Hotel, LV. Most of the pics on this post, are of us in action, in that fine penthouse suite. So as you write your press releases, and news about the event, I would appreciate it if you would shoot the Dolman Law Group personal injury attorneys a link or two, and give them credit where credit is due. The event may have been free to you, but it cost the rest of us busy attorneys who contributed, and their staffs a pretty penny to make this work.
Matt is one of our very first legit members, and he is presently being considered for induction as a voting “Original.” If you wish to provide some input as to why, or why not he should be moved into a position, like Sgt at Arms, S1, S2, etc, please provide your comments below.
Either way, his collaborative efforts have earned us a great friend/member, and his law firm, some phenomenal traffic and rankings. And that is what we are all about: “Lawyers helping Lawyers.” Thanks again Matt and Jason.
And of course, it goes without saying that Seth encouraged me in a big way years ago to get these conventions going, and now they seem to have a life of their own. And that is just fine with me. This organization is a team of enlightened lawyers. It is our mutual energy and determination that has gotten us so far, so fast when compared to the larger organizations that seem to put profits over members.
Seth has been a great coach and mentor to me in particular, and I for one, am thrilled that such a caring, selfless fellow is part of our venerable membership pool. Hats off to the Gold Members!
Hang Arounds and Pledges in Attendance
We had two special guests and prospective members show for this experience. One of them, Bill Tilley, discussed above is a non attorney, but heavily involved in legal case funding, and online. We believe he is a good fit for our group, and look forward to his further association.
Next, the man who invited Bill, we had Christopher Levinson of Vititoe Law Group (prior firm was Masry & Vititoe) in attendance. Many of you may know Vititoe as one of the attorneys in Erin Brokovich matter. I mean, you can’t get much cooler than that right? And the cool thing is, Chris is a social media powerhouse, with over 130,000 followers on Twitter alone! Holy cow. Even Slepkow could learn a thing or two about social media from this amazing person.
Attorney Jeff Nadrich also showed, and as always, it is great to see an old friend. Amazing how fluctuations in the SERPS can bring people together.
The Nitty Gritty, Our Expert Speakers in Attendance
This year, we had some real winners speak. Unfortunately, the video Youtube feed had trouble, and I fear we lost some real gems. But in order, we had Conrad Saam discuss ways of tracking the cost of each client, in relation to the benefits of getting them. He spoke about methods of lead tracking on your website to help you get a handle on your budget as well.
Conrad is an amazing guy, who like me, is willing to take some time off now and then to head to a Las Vegas machine gun range, and take out some paper targets. He is also part of the original AVVO group, and is now a freelancer at Mockingbird Marketing, helping lawyers get more presence online, or course!
Next, we had Chris Dreyer, my good friend over at AttorneyRankings.org. Dreyer works closely with me, Tony Castelli, as well as Matt Dolman, and I can personally attest to the fact that he is an honest, motivated and skilled individual. He helped me with banners for the HOA, and we was number two in our line up.
He discussed the evolution of mobile search, its future and the necessity of testing, and improving site speed in anticipation of Mobilegeddon (Read More.) If you are in a pickle and like it when the guy you hired actually responds in a timely fashion, I suggest you follow him an Twitter, and perhaps request a quote.
I feel that his strongsuit is brand building, and PR marketing, and that is of supreme importance in this day and age, as most of our seasoned guests know.
Next in our lineup was Andrew Orlander. Andrew spoke about methods of tweaking your site, and its signals to generate more leads. This was a great session, with lots of Q and A. Unfortunately, the feed did not work, and we lost the Youtube feed. The good news is that Andrew will be writing a follow up article that will be available on this site as soon as he is done.
Andrew is a mover and shaker in both the medical and legal web field. Him and his services are perfect for the discriminating personal injury attorney, since not only can he help you get a mention or an expert mention on a true medical site that deals with injuries, he can also help doctors and personal injury lawyers meet and break bread. Of course, he does not just help in the injury field, and I recommend you learn more about him here.
The next speaker we had is Joe Mas from searchdex of Texas. Now, first, I have to say, Joe is a gentle, caring and genuine guy. He traveled all the way to Vegas to meet us, when he saw how well we got on from viewing and attending our Google HOA’s.
The areas he spoke on were inter alia, gaining insight on how technical SEO impacts every area of online presence and ROI. In particular, he discussed ways to drastically reduce PPC costs, organic growth through search, and quality of leads. Joe also highlighted the technical points of evaluating the health of a site, why and how it affects ROI. He also took a lot of questions, and even went over a site markup to show us attorneys how it all works.
Above all, Joe really understands back end, and he has helped me with my htaccess redirects, so I have first hand knowledge that he knows his stuff. You can also check him out here on Google Plus.
The last speaker was me, Michael Ehline. I went into the details of Negative SEO. I discussed how NSEO is the new way for some SEO companies to rank your competitors, and how it drove up PPC bid prices, causing a lot of former heavy PPC users to rethink Google PPC, and possibly even switch to Bing or Yahoo! PPC, and how it exhausted marketing budgets and shut down a lot of businesses.
I also went into methods of spotting an NSEO attack, our new Web-O-Trust disavow file blacklist (now in beta testing), and how to deal with SEO hosts overseas, such as OVH, who don’t honor US copyright laws, or DMCA takedown requests. I also went into a theoretical discussion on the disavow tool and its limited usefulness until such time that Penguin is run real time, or dynamically. I guess my take away from this, is that unless you evolve to meet the latest Google roadblock, or go back to advertising on the side of a bus, you are going to go BK sooner than you think.
This post still has legs, so if I missed something, just contact me and I will add, edit, etc., as needed. I want to personally thank all of our sponsors and attendees for helping make this a success. Also, I am now accepting donations and speaker applications for next year’s Fourth Annual Circle of Legal Trust Convention.
This next convention will be the culmination of learning from the mistakes of past sessions, will be funded, and much better. I will need help to get this off the ground and still run my cases. Lawyers who can donate staff time, help with banners, meeting places, catering, etc., will be give a prominent place on the event sponsor page, and a juicy mention and link back to their profiles.
Feel free to use the contact form to get hold of me. The event will also be sponsored by “Personal Injury Warriors International.” So anyone who wants to join up now, and who does PI law, will be given a free listing and posting privileges at their website here. www.personalinjurywarriors.com.
Semper Fi and many thanks for all your support. See at the Hangout on Air soon!
Posts by Michael Ehline
- Program and Syllabus COLT Con 2017
- Las Vegas 2017 Circle of Legal Trust Convention - April 20, 2017-April 22, 2017
- Branding for Attorneys and Law Firms 101
- Problem Avoidance 101 for Attorneys and Social Media
- Penguin, Lawyers and the New SEO Landscape
- Building Meaningful and Effective Web Content
- Joe Mas takes the Award for 2016 for Best Speaker
- Trust Con Las Vegas 2016 Was a Hit!
- Legal Branding and Notoriety Just Got Easier for Attorneys!
- Program for April Vegas 7th-9th