Thursday Google announced more changes for the mobile ad formats that will affect the local based searches for mobile users. Google’s search engine will show as many as four ads for businesses based on location and nearby that will display directions and click-to-call.
The March Google Trends data shows the “near me” searches over the past year have increased and approximately 80 percent of the increase is by mobile users. The business ads for “near me” will be driven by local extensions in AdWords and will have a link to the person doing the search to get directions or click to call the business.
The ads are still typical of the local business listings, which are similar to the organic local business listings on Google mobile searches. Advertisers will need to have local extensions enabled in their account to take advantage of this new mobile format. One thing many lawyers have noticed is that organics are disappearing and paid ads are taking over the entire upper space.
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