It has now been a few weeks since Google’s algorithm update that appears to be finally rolled out. How did you do? Did you even know about it? Surely you noticed all the SERPS turbulence over the last few weeks, in particular how it showed variances from your desk top? Many website owners I know, including me, have been testing how compliant their website is for mobile-friendliness daily since it hit. Sites that aren’t mobile audience friendly will find a demotion in their rankings with this latest update.
Expert strategists believe the sites that will be hardest hit are small and large companies. They explain that small businesses might not have the knowledge and assets to make adjustments to their sites and companies with large websites are generally extensive and updating the files can be difficult.
According to Neil Goddard SEO account director at Tug, a London firm website owners attempting to fix their sites to have better ranking after this algorithm update will need to focus on zoom-free readability. They will need to ensure page load times because of users downloading data on mobile devices it is essential to give the user a good experience.
Goddard said that businesses that don’t change their sites making it mobile friendly will lose out to their competitors that make their websites mobile user friendly.
At SES Miami Google tech lead Maile Ohye state that approximately three-quarters of Internet users will abandon a page after five seconds and out of that about 46 percent do not return. She said Google has also changed the mobile search results to make it more reader friendly descriptions.
Weeks after the update some websites according to director of SEO Colin Guidi at 3Q Digital with mobile friendly websites are seeing some increase in visitors, while other sites haven’t seen a difference. He warns that mobile friendliness is one factor in ranking and there are over 200 ranking factors that determine the position of a website on the search engine.
I tend to agree with Guidi, and in my opinion, they rolled this out with a Venice/Penguin/Panda filter buried into it. There are just too many other variances here to definitively say this was JUST a “mobile update.” Two months prior to Mobilegeddon algorithm update Google stated that it would be a bigger update then Penguin or Panda. Guidi believes this notice gave site owners time to make their websites more mobile friendly.
He may be right, but my position is that Google often does placement testing months in advance, and just like their disavow tool, it takes time to update and is by no means in guaranteed to based upon the clean up, or fix, but upon the data used prior to and during the rollout. If you are a lawyer and have been cleaning up your site since April 2012, we would like to hear from you about your changes, and increases or decreases in traffic. Let us know,
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