Google is known for introducing new products and then killing them off. It has happened to many of its products in the past and this time around it is going to happen to one of its biggest products – Google +. Google + was supposed to be the biggest endeavor from Google to beat Facebook as a social network.
It did not go as planned and the social aspects of Google + could never beat Facebook. It is not all to be blamed on Google but we know for a fact that Facebook has been a social networking giant for years and it is not easy to beat it. Of course, a lot of lawyers ended up fleeing to Google Plus, with its HOA’s, Googlers like Eric Enge, David Mihm, Max Minzer, and ability to mingle in so many ways. That is actually what got Circle of Legal Trust off the ground.
In today’s world where Facebook is for internet as Coca Cola is for the world it is nearly impossible to beat this giant in social networking aspects. Rumors said that Google + was finally going away but no one knew how. The recent information from Google’s new officials and some old ones has confirmed that we will not be seeing Google+ anymore.
However, we don’t know for sure when Google+ will be down completely since no direct confirmation has come from Google. The important thing here is that it is not shutting down completely. The truth is that Google+ will be divided into two separate products by Google: photos and streams.
These new products will act as standalone products. The manager of these two products will be Bradley Horowitz. Horowitz shared publicly that he is taking over as a manager of both the products and in his entire post he never used the word Google+ which pretty much showed that Google+ was going away. The father of Google+ was Gundotra who left the company just recently. After Gundotra it was David Bresbis who was taking care of Google Photos and streams. He left too.
Sundar Pichai is the senior VP of products at Google and his words show us a clear picture of where Google is heading with its split up of Google+. According to Pichai the company always had two important things to focus on with Google+: the social aspect and communication. With time, according to Pichai, the company learned that its communication and photos were the more prominent aspects of their service and so they needed to be dealt with as standalone products. What this means is that Google Hangouts will continue to be offered as a standalone product in coming times.
The photos section will also be improved but how and in what way, no one knows that for sure now. Some even suggested that Google might continue to be a great thing for companies for advertising their products but if there are no social interactions, what would be the point of advertising products and to who will they advertise. These questions will be answered as the time passes. Google has a huge reach on the internet through its Gmail, search engine and Youtube that it can do almost anything so we are not sure how Google will go down the road.
Aardvark, Google Buzz, Orkut etc. are some of the products that Google is already known for abandoning. Experts say that Google does not want to be known for abandoning another product so it thought that it would divide the product into two different sections, name them and then run them under a new management for some time. Google Hangouts has its own rivals in the form of SnapChat and WhatsApp. Photos section is one area where Google has been receiving some praise from the people and if Google is able to capitalize on that, it would be a successful death of Google+.
As for the Circle of Legal Trust, it appears we will be hamstrung unless and until we all coalesce around a new platform. For now, we will stick with HOA’s and phase out Plus.
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