By attorney Michael Ehline – Most of us lawyers with websites are wondering why it has been so many months since the last Page Rank update, and many webmasters theorize that all the recent algo tweeks have shelved the PR update till late August, or early September of 2013. Yes, I know it is becoming less relevant to organizations like the Circle of Legal Trust, but my ego still thrives of of the idea that Google thinks my site is a good site. We all know that Google will still filter the rankings of a site that is not Panda and Penguin complaint, but for me, having both are good and optimal. But now more than ever, I am willing to bet that I will lose my PR6 because I have been on a mad rampage to get every link pointing to my site removed that is an exact match money keyword. So like me, many of you Googler attorneys are doing the same thing. And ever looming, it seems that everyone is waiting for the Google PageRank update and carefully watches their website PageRank meter eagerly. It should be remembered that last time there was an expected Google PageRank update, it did not happen, and it seems that instead, it might have been creative writing within the SEO industry that made people think it was gonna happen. In any event, my guess is that I am now a PR4. I shed thousands of links. And to this day, I am still disavowing what appears to be a deliberate negative SEO effort directed at www.ehlinelaw.com for terms like car accident attorney, dog bite and personal injury, just to name a few.
This brought both relief and complaints, and there has been no update since then. The Google PageRank update was scheduled for the first week in May, based on data from the search engine company, this update did not occur. Everyone is now still waiting for the PageRank update, which they have waited for since May 2013, so where is it? Basically, what blog owners can do is put their blog page ranking in comparison with the last PageRank update. What will this do? Over the past four months Google has released Panda and Penguin updated versions and these updates are still coming out.
Fear of Google has Even Caused Some Legal Site Owners to Make All Their Outbound Links No Follow
Many legal website and blog owners alike, have so much fear of Google, that in order to attempt to avoid being penalized themselves, they have done as much as possible with outgoing nofollow links. Basically, you have a site, you lost rank, so you assume Google is punishing you for linking out. You are not sure if it is that, but you panic. if you had only been linking out exclusively to commercial attorney sites, for example, and you solely used exact match anchors, you certainly would have a problem. But your problem is with Panda and Penguin, and not amount of no follows will save you. You need to get in there and rewrite keyword stuffed content, turn those some of those glaringly spammy exact match anchors into branded, dirty or naked anchors, and link out to .edu and other authoritative sources BESIDES just commercial sites.
Start citing out the same way you would cite cases or footnotes in a legal brief when you rewrite. Google is not dumb. Next, figure that when you no follow people, you will kill your relationship with them. When you no follow, you are telling Google that you refuse to vouch for this person. Might as well give someone the finger. No, do not do that. Instead, put the onus on your self to clean up your site and make it Panda and Penguin compliant. When you no follow all the outgoing links, then that will mean you are not giving any link juice to other websites.
This is being done by website owners and bloggers, who in the past were passing link juice to “your” website or blog. What website owners and bloggers should know, but may not realize it, is that this results in low link juice, since the number of quality backlinks will directly affect page rank. Another thing that many bloggers and website owners have decided to do is stop using CommentLuv plugin and wordpress default commenting system. They are doing this to avoid giving anyone backlinks. This begs to question what is happening in the web and the direction it is going.
All the updates are causing concerns and have created an environment of fear, uncertainty and doubt for many law firms who traditionally would link out to sources the trusted, which is something that would not have been a cause for concern in years past or the recent of cause and effect in losing rankings. So my prediction is the combination of removing the “too many exact match anchors” and getting no followed out of the blue, a lot of quality sites are going to lose that green toolbar. And yes, I am a little freaked. It took me 8 years to get my PR6 and I covet it. What are your feelings about this? Sound off. If you have questions, feel free to contact me over at Ehline Law Firm PC at 213.596.9642,
Posts by Michael Ehline
- New Metrics for Old and New Sites
- The Decision to Outsource Legal Work
- Building Your Reputation With an Ethical Base
- Playing the Modern Public Relations Game
- Surfing the Online Review Game
- Google's Online Advertising Plan Will Make Things Work
- Uber Fires Controversial SDC Car Engineer
- Uber Murder Another in Long List of Rideshare Violence
- Program and Syllabus COLT Con 2017 - Palazzo Hotel
- Las Vegas 2017 Circle of Legal Trust Convention - April 20, 2017-April 22, 2017