Just in time for Halloween. Is it a trick or a treat? Google has just launched the disavowal links tool, some think that this is a disaster for SEO and a smart move for Google. Webmasters will notice that Google is attaching a warning when using this tool. Many a lawyer has asked us about this feature since Panda and Penguin. Especially in Los Angeles, where negative SEO has been of particular concern in this highly competitive search locale.
One of the main problems is, over the past ten to thirteen years SEO has been done by creating links to get high rankings on Google. Now, the problem with this is links placed on blogs, the person has no control over and automating has evolved with some good services.
One sure thing that is over is the WordPress Blogs that are operated by robots. The owner of the site who created these links will find it impossible to remove them. Google on the other hand is enjoying this. Another thing that has reared its ugly head is the SEO firms that are now charging for removal of links that they created, to begin with. People are paying these fees, unfortunately.
Who will be using this new tool?
The first people that will be using this newly released tool will be the webmasters that suffered in the April update release. Thinking that they will bring the site back to life as it was long ago.
This isn’t going to happen in most cases, if any.
Next is the fact that site owners cannot do this directly in Webmaster Tools, to your sites, and if all the comments on those other sites get targeted, your site is going to go down too. The SEO run is over, the updates and this announcement changes everything that site owners and SEO people have been doing.
For some site owners, it is better to just close down now, than to wait and watch the site be downed.
Sites that have any links pointing to them that do not have a lot of value, is not just useless any longer, it is deadly.
This isn’t the best part yet!
Google has crowdsourced SEO enforcement, when the tool was launched at the search engine company. Search quality has been tremendously under resourced and the ability to detect and enforce backlinks has been affected over the past few years. Google results were starting to suffer last year have the resources raised.
Between website owners panicking and competitors spiting themselves, Google is the winner.
Google cross referencing domains of the submitted sites can finally for the first time target all of the automated blog networks.
Crowdsourcing this way makes Google the winner and all powerful.
Now the best way to do SEO is to forget to do SEO.
Your time is better spent using your resources to thrill your visitors, give them the quality they want and word will spread. Your Google rankings will take care of themselves. The days of reliably manipulating your Google ranking is not going to work any longer.
People that have spent years creating these links are now doing themselves in, in a wicked form of SEO destruction. It is humorous to see the low quality sites going down, after working to provide quality on your website, but it is also in the end it will be good for site owners.
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