France is attempting to force the search engine giant into disclosing their algorithm in order to regulate the SERP. The move they claim is intended to promote fairness and could initiate fines.
In their decision to force Google into disclosing the search engine algorithm France has neglected waiting for the European Commission’s Statement of Objections antitrust charges to run its course. Instead France is attempting to take action on their own to regulate Google’s search results and use their own search engine algorithm.
This bill in front of the French legislature has been reported on by TechCrunch, and in an earlier report by Financial Times explaining the bill that will probably be adopted it will allow France national telecoms regulator to monitor search engines algorithms. The bill claims this power would help ensure the results are far and non-discriminatory.
Arcep is the country’s telecoms regulator and has the power under this piece of legislation to analyze any search engine in the structure functioning of digital economy. This would force Google to have links to at least three search engines on their homepage and disclose the general principles of ranking to search engine users.
In this according to TechCrunch there was an amendment that stipulated Google must have one alternative search engine on display that includes a French product also be supported. This bill the French claim will be bringing “fairness” to the search results and it will basically be supporting French technology companies.
The bill before French legislators may not become law, but the country is aggressive national government to attempt to regulate the non-European technology companies including and especially Google. In the event the bill does become law and Google does not comply the search engine company could face a 10 percent gross revenue penalty for non-compliance, which is the same amount Google may face as a penalty with the European Commission antitrust case.
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