Create Your Firm’s Image in Your Own
If you put that shingle out, you know the incredible weight of responsibility and potential that rests upon your shoulders. Running your own firm is not always the dream you thought it was. Maybe no one told you about the late nights at the office or driving everywhere for everything. In addition, it’s a long way to the top, but if you do it in the right way, you’ll get there.
Part of the way you will is through your rep. Understanding how to reflect who you are for the public is key to success. Let people know that you are a local leader. Furthermore, allow your inner workings and conscience to shine for all to see.
Differentiating from Your Rivals
In addition, chances are, no matter where you practice or what your specialty is, you have some crooked competitors. Now, in most cases, you can’t just come out and say it like that, but you know it’s the truth. How do you let the public know the difference between you and them. If you understand that an attorney is violating the law or ethics rules, there’s always the DA’s office or the state bar to send to. However, proving such allegations in public or facing retaliation is not fun.
The other way is to build yourself up, not to knock them down. Their unethical behavior will do that for you. Furthermore, let people know that you are the local lawyer for them. Sponsor charity events and let everyone know that you work on their behalf, not just for a paycheck. Let your friends and former clients vouch on your behalf. Set up an attorney review account allowing others to speak about their experiences with your firm.
In conclusion, only you can truly build up your own reputation. Understanding the role it has in creating a client base and community respect should be one of your top priorities.
Michael Ehline is a Southern California attorney known for his “client first” mentality. He writes this column as a means to educate new attorneys on such a method.
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