Adding video to your attorney website , blog, or as a stand alone is another piece in the puzzle of attorney marketing. What is really remarkable is when you see it in organic search. The previous blog post looked at two videos and requested comments. My overall comment is that you need to tell a story of how you solved a client’s problem or you need to give something of value. And do it in two minutes or less.
Currently I have developed videos that have links to an offer of free content. I am trying to optimize these videos to come up organically. One of the ideas behind this concept is to capture emails that you can drip out follow up messages. My confession is that I have not built in any automatic email follow up. So I flunk list building 101. The other concept is that your content will cause you to be seen as an authority figure that can be trusted.
Here are three of the pieces that have been produced with the help of a professional source. The videos were shot by a friend videographer and a professional was employed to create the graphics and “sqeeze pages.” They are works in progress and I would appreciate any constructive criticism.
What about these videos do you like? What would you add? What did I do wrong? What do you see missing? And what do I really care what a bunch of lawyers say. It’s not that I do not value your ideas I do. But just as we use jury research on cases by bringing in Joe citizen maybe we should develop a day at one of our hangouts where we ask the public to come and critique one or two videos. Just a thought.
A Gift For You
Apart from asking for help we are all about giving help. So here are three links for your enjoyment and further study on marketing in general and video marketing for the legal profession in particular. Two are videos (my recent favorites) and one is an inventive website.
Posts by Anthony
- An Attorney Reviews Google Semantic Search by David Amerland
- Attorneys - Advertising With Adwords Targeting Your Competitors Ruled Illegal
- Why Attorney Is Better Than Lawyer For SERP
- Why Attorneys Must Embrace Social Media - Google Analytics Says It All
- Survey: What Do Negligence Lawyers Think Their Clients Want Most?
- Employers Craft Your Social Media Policy or Risk Disaster
- How Videos Get To Page 1 On Google Organic Search